Gumtree is one of the most popular ways for selling unwanted bits and bobs around the house, but did you know it’s also an extremely easy (and cost-effective) way to boost your beauty business?
Whether you’re advertising services at your salon or clinic, in the market to buy products or equipment, hiring new staff, renting office space or even selling your business, Gumtree attracts more than three million users a month. With an entire section devoted to Health & Beauty, it provides a bustling virtual marketplace right at your fingertips.
But before you post your ad, here are some tips on how to get noticed and attract the best buyers for your wares and potential clients for your business.
6 tips on how to sell on Gumtree
1. Write a concise, well-written ad
You can’t underestimate the power of a well-written ad, especially in a sea of very poorly written ones! Write in concise, easy to understand sentences with information that will entice the reader. Include features and benefits and try looking at it from a buyer’s perspective. Check out similar ads posted in the same category – how can your ad stand out from the crowd?
If you’re not a wordsmith, have a friend or colleague review your ad. If that fails, there’s always spell check.
2. Use keywords
What are the words and phrases potential buyers would search for? It will only take a minute to narrow it down to a few keywords and phrases. By including the key search terms for your product or service, you’ll reap a dual benefit. First, your ad will be more likely to show up when potential buyers use Gumtree’s search feature. Second, your ad will also be more likely to display in search engine results when users search on Google and other search engines.
3. Use photos
Ever heard the expression “a picture speaks a thousand words?”. Well, it applies on Gumtree ads, too. Always include an image – preferably a clear, good-quality photo of your product on a neutral background. Numerous angles are even better. If you’re advertising a service, add a pic of your salon or company logo.
4. Make it easy for people to contact you
It’s important to make it as easy as possible for people to contact you, so including BOTH email and phone number in your Gumtree ad is best.
5. Play it safe
Gumtree guidelines advise that you should always meet in-person to show the item and exchange money. Ensure you meet in a public place or have someone with you when meeting a potential buyer. On the flip side, you should be willing to produce identity and proof of qualification if the buyer asks. Ultimately, it’s all about common sense. Thousands of transactions are made every week on Gumtree, but if something seems a little too good to be true, they probably are!
6. Be honest
If you’re selling a product, be upfront if it has any faults with it. If you’re selling a service, don’t over-promise on results or create unrealistic expectations in the buyer’s mind.
