Venus Concept and Venus Williams have joined forces to promote the Venus Bliss body contouring device, a new non-invasive fat reduction system.
Recently arrived in Australia, Venus Bliss turns the dream of fast, painless fat loss (without diet and exercise) into a reality. The body contouring device combines two distinct modalities ‒ four diode laser applicators and an (MP)2 applicator (powered by Multi-Polar Radio Frequency, Pulsed Electro Magnetic Fields and VariPulse technology) ‒ to reduce fat on the abdomen and flanks as well as cellulite around the abdomen, buttocks and thighs.
Tennis champion Venus William, who is also a powerful force off-court with three business ventures (activewear brand EleVen by Venus Williams, interior design firm V Starr and plant protein company Happy Viking), was recently announced as the global ambassador for Venus Bliss.
Williams said the new role was “a perfect fit” as before being approached by Venus Concept, she had already had a series of Venus Bliss treatments (including one session in Australia) and loved the result.
Williams told Yahoo Finance she was excited to take on the ambassadorship as Venus Bliss was something she “believes in”.
‘Everything I am involved with is wellness, self-care, beauty, sport,’ she said. ‘I have to take out time for self-care, and that was part of the reason why I tried the Venus Concept treatments… I just wanted to maintain how I felt and looked about myself.’
In her new role as Venus Bliss ambassador, Williams will work closely with Venus Concept on brand awareness campaigns that will also feature on her Instagram account (1.3 million followers) and Facebook page (2.85+ million followers).
Venus Concept Australia education manager Whitney Stronach believes Venus’s endorsement of Bliss will dramatically increase the popularity of the treatment around the country. ‘The planets have truly aligned for all our Bliss clinics and their clients,’ she said.
‘The Venus Bliss really can help the many Australians who struggle to lose fat on their stomach and hips, but unfortunately, many are missing out on the treatment simply because they don’t know about it or don’t believe it actually works.
‘I think Williams’ endorsement of Bliss (which has gained FDA-approval and has proven its effectiveness in clinics*) will have a huge impact on people’s awareness and trust in the brand as she is renowned for being super fit and healthy ‒ and for ‘keeping it real’ on social media.
‘Williams will attract many people who have never heard of the treatment to clinics, and she will also attract many who have seen, heard or read about the treatment but have been hesitating because they aren’t convinced of its effectiveness.’
Readily acknowledging that there are now numerous fat-reduction devices available in Australia, Stronach is confident that the Bliss, with a little help from Venus Williams, will quickly become the most desired – simply because “it delivers the results that people want”.
WHERE TO GET IT
For more information or to find a provider near you, visit www.venustreatments.com/en-au
* One 30-patient study in which all patients received the Bliss treatment to either their flanks or abdomen resulted in “a statistically significant reduction in adipose layer thickness” for the majority, with over 90 percent describing the treatment as comfortable.
