Fresh off her hit show, Mare of Easttown, Academy Award-winning actress Kate Winslet has just been named the new face of iconic beauty brand L’Oréal Paris.

She’ll join the L’Oreal “sisterhood” which includes Viola Davis, Eva Longoria, Helen Mirren, Elle Fanning, Aja Naomi King and Camila Cabello.

Winslet intends to use her platform to uplift and inspire other women to feel “worth it”.

‘It’s taken work to get to a place where I make no apology for who I am, where I accept my flaws,’ she said. ‘I’m delighted to join the L’Oreal Paris sisterhood to say: it takes courage and strength to believe that you are worth it. Sometimes, you may not feel worth it at all… We all have moments like that, and that is what makes us all human. But, the more you say these words and believe in everything that you truly are, and however you identify, then with time and belief in yourself, you too will feel worth it.’

Winslet’s first campaign is for the brand’s Superior Preference Hair Colour line.