Rare Beauty is the brainchild of Selena Gomez and is based on the concept that makeup should make you feel good while wearing it, but at the same time it should not hide what makes you look unique.
Selena is trying to break down the unrealistic standards of perfection that seem to be part of beauty. Rare Beauty is available from Sephora and includes Rare Beauty Soft Pinch Liquid Blush, Perfect Strokes Universal Volumizing Mascara, Warm Wishes Effortless Bronzer Stick and Soft Pinch Tinted Lip Oil. The product containers are also very stylish, completing the overall effect that Selena wants to achieve.