A recent survey by Myer, has brought to light a nuanced understanding of women’s diverse skin types, skincare routines and specific skin-related concerns. The study, which delved into the habits and preferences of women in Australia, showcases a comprehensive picture of skin types and unveils the evolving landscape of skincare practices.
One of the most significant takeaways from the survey is the dedication that women show to their skincare routines. An impressive 74% of respondents stated that they follow a consistent skincare regimen, with the most consistent group being women aged between 25 and 44 years. However, nearly 50% of women in the 55+ age group neglect consistent routines, showing a decline for skin care as women age.
The research highlighted the top skincare products that women regularly turn to: moisturiser ranked highest (90%), followed by cleanser (71%), sunscreen (57%), and serum (41%).
According to Myer, 94% of women confessed to having at least one skincare insecurity. The study identified the leading skincare concerns among Australian women:
- Fine lines & wrinkles: 20%
- Acne: 14%
- Dryness: 13%
- Dark spots: 10%
- Pores: 8%
When it comes to ageing, women in their twenties are thinking of anything but that. They’re most concerned with clearing up acne (44%) and shrinking pores (14%). But as women reach their thirties and forties, that’s when getting rid of fine lines and wrinkles (47%) starts to become a priority and reducing pigmentation (12%). As for women who are 50 years old and over, eliminating dark age spots (21%) and reducing redness (11%) are generally their main goals.
The research spotlights the remarkable variety of skin types among Australian women:
- Combination: 41%
- Dry: 27%
- Normal: 18%
- Sensitive: 17%
- Oily: 10%
- Unsure: 2%
The data also reveals that 57% of women have not sought guidance from a dermatologist or skin care specialist before. Particularly noteworthy is that women surveyed in their mid thirties and beyond are less likely to have consulted a dermatologist or skin care specialist compared to women in their twenties.
Elissa Bartuccelli, Senior Buyer & Brand Manager at Myer, said: “Our mission is to empower women in proactively managing their skincare routines. Through this research, we actively ensure we have a deep understanding of the skincare needs across Australia, providing women with the relevant content and products to address their specific concerns. The data goes beyond information; it enlightens Myer about the nationwide demand for skincare routines and the necessary products for each individual. We invite you to explore the Beauty Hub on the Myer website at https://www.myer.com.au/content/mybeauty ”
