IU, Korean singer, songwriter and actress, has been named Estée Lauder’s newest global ambassador.
She will feature in campaigns for two of Estée Lauder’s hero products, Advanced Night Repair and Double Wear.
IU joins the stable of Estée Lauder’s other wonderful global ambassadors including Ana de Armas, Caroline Murphy, Imaan Hamman.
Justin Boxford, Estee Lauder’s Global Brand president said “We are thrilled to welcome IU as Estée Lauder’s newest Global Ambassador. IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence.”
