Defying categorisation, Fenty Eau de Parfum is spicy and sweet all at once and is designed to be worn by all people, for all occasions.

Inspired by some of Rihanna’s most distinct memories and places from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California – Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It evokes the memories, connections and experiences unique to each person through the power of scent.

‘I wanted a rich colour that really represented all genders from across all walks of life,’ says Rihanna. ‘Brown is my favourite colour. Brown is who I am. Brown is what I come from. If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So, I wanted something brown, but also transparent – so you could see the liquid and the fragrance you’re about to experience.’

This is confidence in a bottle.

FENTY EAU DE PARFUM

Where to buy: Fenty Eau de Parfum ($225 AUD) is available exclusively at FentyBeauty.com in limited quantities and for international shipping.