In true Juliette Has a Gun style bold, indulgent and unapologetically playful—the brand’s latest release, Miami Shake, marks an exciting new chapter as its first gourmand fragrance. And like the city it draws inspiration from, this scent is a celebration of excess, sweetness and irresistible charm.

Dripping in sweetness, fun and unapologetic flair, Miami Shake is a sensory escape that feels like a summer fling bottled in scent. Opening with the juicy brightness of Wild Strawberries—naturally wild, like Juliette herself—it’s the kind of fragrance that invites you to lean in, not hold back.

At its heart, Miami Shake unfolds into creamy, voluptuous layers with playful vanilla accents and a silky, musky trail. Think whipped cream with a flirtatious twist: edible, decadent and just a little mischievous. It’s the perfume equivalent of dancing in the sun-drenched streets of South Beach, where “too much” is just the beginning.

A feast for the eyes as well as the senses, the bottle dons pastel pink and blue tones—an homage to Miami’s iconic aesthetic. It’s mood-boosting, light-hearted and impossible to ignore. But don’t be fooled: the bottle is merely the amuse-bouche. The main course is the addictive trail of fragrance that follows.

Miami Shake Eau De Parfum $235