AestheticAdvisor is the online review and research destination for everyone considering an elective treatment and wanting to investigate and evaluate procedures, share their experiences, read or leave product and doctor reviews and connect with a like-minded community.
We live in a society inundated with choice – from food, clothing, cars, furniture, technology, travel and now cosmetic enhancement procedures. What helps people make a decision about consumer items is research and reviews. So why not make this resource available for something as significant as cosmetic enhancement procedures?
With a myriad of treatments now so widely available and very much considered the norm, having a trusted tool to navigate through these medical procedures is of utmost importance.
Enter AestheticAdvisor, Australia’s online destination for everyone considering an elective treatment and wanting to investigate and evaluate procedures, share their experiences, read or leave product and doctor reviews and connect with a like-minded community.
The launch of AestheticAdvisor (the brainchild of Bella Media) showcases the importance of having an online reputable resource for research into procedures that enhance appearance.
“Think ‘TripAdvisor’. Everybody who is thinking of visiting a destination, staying at a particular hotel or taking a particular tour ‘consults’ TripAdvisor – to get more information, find out what’s available and also to read other travellers’ reviews. Transpose this concept to our industry. AestheticAdvisor delivers authoritative information to prospective patients and clients on aesthetic treatments, what the benefits and risks are, what other patients who have experienced them have to say, and also which practitioner to consult, based on reviews and again, other patients’ experiences. AestheticAdvisor is set to become an integral part of informed decision making,” explains Michelle Kearney, Managing Director, Bella Media
AestheticAdvisor provides access for people wanting to research procedures, find a skilled practitioner, read real reviews and have their most concerning questions answered.
AestheticAdvisor addresses a concern that is mirrored in the medical profession. The Cosmetic Physicians College of Australasia (CPCA) recently launched their Get Real Campaign – driven in response to the growing trend (and potential risks) of cosmetic enhancement procedures. Public education, patient safety and the provision of accurate information are at the heart of the CPCA’s Get Real Campaign which has a dedicated page on its website with frequently asked questions and access to skilled and experienced cosmetic physicians.
“The CPCA believes it is of upmost significance that patients seek appropriate professional medical advice to make informed decisions in consultation with trained doctors who maintain the highest ethical standards. We launched the Get Real Campaign to stress the importance of engaging with a Cosmetic Physician who will help patients focus on looking better, not different, and most importantly maintain realistic outcomes,” said Dr Michael Molton, President of the CPCA.
Where cosmetic procedures are the norm, so should be the provision of easy access to information, access to skilled practitioners and access to reviews by peers to ensure that thorough research is undertaken for what is still considered a medical procedure.
