Garnier’s ‘buy one, plant one’ is back

Garnier’s powerful Buy One, Plant One initiative is back for 2021, and will see up to 100,000 trees planted across Australia, restoring native habitats and reducing carbon emissions for years to come, as part of the leading beauty brand’s ‘Green Beauty’ commitment.

For every Garnier product sold at Coles nationwide (both supermarkets and online) from 29 September to 2 November, Garnier will support the planting of one tree via Carbon Positive Australia*, an Australian charity committed to restoring degraded lands through ecologically sensitive planting.

Garnier Marketing Director, Jane Hanger, explains that the initiative plays an important part in Garnier’s wider sustainability goals and seeks to help consumers make more sustainable choices to protect the planet for future generations.

“At Garnier, we believe in a full-circle approach to sustainability and have committed to reducing our environmental impact at every stage of Garnier’s value chain. Initiatives such as Buy One, Plant One in partnership with Coles, allow us to empower our consumers, encouraging them to become part of our sustainability journey and play a significant role in improving and preserving the health of Australia’s natural landscape alongside us,” said Hanger.

With an ambition to become Australia’s most sustainable supermarket, Coles Group Chief Sustainability, Property and Export Officer, Thinus Keevé, says the company is pleased to be working together with Garnier to make a real difference on the environment, with the campaign supporting its Sustainability Strategy launched earlier this year.

“Our 2021 Sustainability Strategy focused on two pillars, ‘Together to Zero’ and ‘Better Together’, and we are pleased to support and work with partners like Garnier, who share these goals. We understand that by acting together now, we can drive positive change and create a better Australia for future generations, which is why we are really excited to have the opportunity to give back to our customers and the environment by working with Garnier for its Buy One, Plant One initiative,” said Keevé.

This year’s target of planting 100,000 trees is a significant increase from Garnier’s successful 2020 Buy One, Plant One initiative, which saw the brand plant 8,000 trees with Carbon Positive Australia, with the help of Australian consumers.

Carbon Positive Australia CEO, Louise Tarrier, explains that each tree from this year’s Buy One, Plant One initiative will be part of Carbon Positive’s ‘Community Tree’ planting projects.

“Our new Australia wide community tree planting projects will empower and enable community groups throughout Australia, with knowledge of local areas, to rehabilitate and plant trees. The support provided by Garnier’s Buy One, Plant One initiative with Coles will play a really important role, allowing us to plant more trees and vegetation across Australia, restoring native habitats and capturing carbon for years to come,” said Tarrier.

Climate activist, science communicator and Garnier Ambassador, Laura Well says, “We need more brands, making more science-based, sustainable and solution-focused, business decisions.

“Garnier’s target to neutralise its carbon emissions from its industrial sites by 2025 is a realistic and commendable goal to keep our planet healthy and simultaneously educate other brands and consumers to inspire change.”

Beyond the Buy One, Plant One campaign, Garnier has set a number of sustainability goals to meet by 2025. This includes targets to reach 100 percent Carbon Neutral at all of its industrial sites, zero virgin plastic, 100 percent reusable, recyclable or compostable packaging and ensuring 75 percent of all ingredients in its haircare and skincare innovations are bio-based, with ingredients that are renewable and circular, regenerating constantly in relatively short cycles.