Global skincare brand, CeraVe is excited to announce Abbie Chatfield as the face of its latest outdoor and digital media campaign, encouraging Australians to ‘Always Use Protection’ for the Australian launch of its highly anticipated new SPF50 Facial Moisturising Lotion– CeraVe’s first 2-in-1 sunscreen and moisturiser containing broad spectrum SPF50 UVA/UVB high protection.
CeraVe’s new SPF50 Facial Moisturising Lotion provides lightweight daily UV protection and hydration in just one step. Designed for normal to dry skin, it contains broad spectrum SPF50 high protection, combined with CeraVe’s signature hydrating ingredients including 3 skin-identical ceramides to support the skin moisture barrier, hyaluronic acid to retain skin moisture, niacinamide to soothe the skin and MVE sustained-release technology for up to 24-hour hydration.
Australian media personality, radio presenter and podcaster, Abbie Chatfield was amongst the first to try CeraVe’s SPF50 Facial Moisturising Lotion in Australia:
“As someone who grew up in Queensland, I know how important it is to look after my skin. Whether I’m having fun in the sun or not, I always use protection. SPF isn’t just a summer fling. The right SPF is the one that you wear every day and easily fits into your routine, and what is great about CeraVe’s SPF50 Facial Moisturising Lotion is that it delivers daily UV protection and hydration in just one simple step.”
New research shows that while more than 2 in 3 Australians will be diagnosed with skin cancer in their lifetime, only 1 in 5 Australians use facial sunscreen daily. CeraVe believes that high protection SPF is not just required in summer, but should be used all year round.
“We asked consumers why they were not using SPF50 daily and there were six main reasons: they thought it was greasy and would cause breakouts; they didn’t realise they needed to wear it daily; they didn’t have the time to apply or reapply; they didn’t enjoy the texture; they forgot; or it was just an additional step in their routine that was too much of a hassle.”
“With this in mind, we wanted to bring to Australia an accessible, easy-to-use SPF/moisturiser 2-in-1 that would address these concerns. We’ve partnered with Abbie with this bold, attention grabbing campaign to educate consumers about the need to wear SPF everyday, not just in summer. While the campaign is fun, the message is important,” explains Samantha Russell, Medical Director at CeraVe.
Cerave’s SPF50 Facial Moisturising Lotion is tested under dermatological control on sensitive skin and is non-comedogenic, non-greasy and fragrance-free. It is suitable for use on all skin tones and does not leave a white cast when applied.
CeraVe Facial Moisturising Lotion with SPF50 RRP $26.99 is available now exclusively at Chemist Warehouse. For more information, visit the CeraVe website at www.cerave.com.au.
