Colgate, a global leader in oral healthcare, has relaunched Australia’s number one toothpaste, Colgate Total. The new range is centred around active prevention, offering a superior formulation to help address seven common oral care issues.
The new Colgate range is led by the Total Active Prevention Deep Clean toothpaste. It has additional toothpaste variants that suit varying consumer preferences and oral care needs, along with a floss, rinse and toothbrush, encouraging a complete healthy mouth regime.
Colgate Total addresses the root causes of seven common oral care issues, including cavities, tartar, plaque, bacteria, stains, enamel erosion and bad breath.
Amelia Seselja, Scientific Affairs and Public Health Manager at Colgate said, “We know that most oral care issues are largely preventable. The new and improved Colgate Total Active Prevention Toothpaste is our best toothpaste yet. By making this simple switch, Aussies can be more proactive in the care and state of their oral health, to help prevent more costly dental concerns down the track.
Toothpaste
The Total Active Prevention Deep Clean Toothpaste is clinically tested to provide 24-hour antibacterial protection. It is formulated with a rich, dense foam and high-cleaning microparticles that helps prevent the formation of tartar along the gumline and on the teeth. It is three times more effective at fighting a root cause of tartar, cavities and bad breath. The Total toothpaste range is formulated to suit different preferences, from strong to low mint, and high to low foam and charcoal.
Mouthwash
The Colgate Total Active Prevention Mouthwash provides 24-hour antibacterial protection. Designed for superior performance to help prevent many common oral care issues, the Colgate Total mouthwash fights the root cause of bad breath, plaque and tartar. Experience long lasting protection with the alcohol free, clinically tested formula with refreshing clean mint flavour. Used twice daily, mouthwash helps to improve oral hygiene by reducing bacteria that brushing alone may miss.
Floss Picks
The Colgate Total Active Prevention Floss Picks slide easily between teeth, with a shred-resistant design. An important part of your daily oral hygiene routine, the Total Floss Picks help fight the root cause of: plaque, tartar buildup, tooth decay between teeth and along the gumline. Designed for a more enjoyable flossing experience, the mint flavoured floss also features a flexible, lightweight handle for easier cleaning and a pick for additional interdental needs; whilst also giving you peace of mind that the Floss is PFAS free with a handle made from 100% recycled plastic.
Toothbrush
As an essential component that completes your oral care regime, the Colgate Total Active Prevention Toothbrush helps fight the root cause of cavities, plaque, bacteria on gums, bad breath, tartar buildup and stains. Featuring floss-tip bristles that clean hard to reach areas most prone to dental problems, the high-density head design has two times more bristles and helps create a rapid foaming action for deeper toothpaste delivery.
