Supermodel Winnie Harlow recreates the iconic first-ever #VIVAGLAM campaign!
A self-described VIVA GLAM super-fan, Winnie celebrates the irreverence, outrageous style and irrepressible love of life VIVA GLAM has been serving since 1994.
M•A•C has raised $500MM for 1,800 organizations that serve 19 million people a year living with or affected by HIV/AIDS. In Australia, they’ve raised almost $10 million that has been donated to local organisations such as The Sydney Children’s Hospital, Positive Life NSW, Victorian AIDS Council, Bobby Goldsmith Fund and the Western Australian AIDS Council.
To celebrate, M•A•C have created a limited-edition VIVA GLAM 25th anniversary lipstick in the original VIVA GLAM shade that we’ll be selling along with the VIVA GLAM II Lipstick and VIVA GLAM III Lipstick.
A LOOK BACK AT 25 YEARS OF VIVA GLAM
VIVA GLAM was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. Combining glamour with a rigorous funding approach, M·A·C Cosmetics has worked with provocative powerhouse talent, including Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin to drive sales of VIVA GLAM lip products, with 100% of sales going toward the funding of HIV/AIDS programs around the world.
Twenty-five years later, VIVA GLAM has raised $500 million for the global fight against HIV/AIDS, helping over 19 million people last year alone. That’s 9,713 grants to over 1,800 groundbreaking and innovative programs and organizations around the globe. In Australia, this includes The Sydney Children’s Hospital, Bobby Goldsmith Fund, Western Australian AIDS Council and many more.
“VIVA GLAM is truly the heart and soul of M·A·C Cosmetics and it all started with a lipstick and focused mission to end HIV/AIDS,” said John Demsey, Chairman of the M·A·C AIDS FUND & Executive Group President, The Estée Lauder Companies. “This year represents 25 disruptive campaigns, led by 28 outspoken celebrity talent and $500 million raised, but it also marks a quarter century of unmatched purpose and passion for our employees, artists and partners around the world. Our 100% giving model is among the first in the world and allowed us to create change at a scale we never could have imagined.”
AN EXPANDED MISSION
Today, the HIV epidemic looks very different than it did in 1994. AIDS-related deaths have fallen by 50%, over 21.7 million people have access to medication, and there are 47% fewer new HIV infections globally. As the HIV field continues to make incredible advances, M·A·C Cosmetics will look to support populations left behind in this progress that resonate with its consumers and the M·A·C Family, mainly women and girls and the LGBTQ community.
“Since 1984, M·A·C and our amazing community of Artists have challenged norms, heralded diversity and pushed boundaries – the work that M·A·C VIVA GLAM has done is the global realization of that vision,” said Nancy Mahon, Global Executive Director, M·A·C AIDS FUND & Senior Vice President, Global Corporate Citizenship and Sustainability, Estée Lauder Companies. “We now have testing and treatment needed to end AIDS – now we need to address head on the inequities and stigma that prevent women, girls, and LGBTQ communities from seeking and staying in treatment. In 2019, M·A·C will further that vision by evolving an expanded mission that reflects the intersectional approach needed to end the epidemic.”
Every cent of the selling price of the VIVA GLAM II Lipstick, VIVA GLAM III Lipstick and the new, limited-edition 25th anniversary VIVA GLAM 25 Lipstick in the original VIVA GLAM I shade, will be donated support the health and rights of people of All Ages, All Races and All Genders.
Available 1st May 2019 at M•A•C locations, M•A•C Myer, M•A•C David Jones and maccosmetics.com.au
