Sephora is still trying to keep up with customer demands in Australia by opening their 31st store. This one in Westfield Southland, Melbourne on 25 July.

Sephora is regarded as the world’s leading global prestige beauty retailer and stocks some of the most prestigious and innovative beauty products available. On opening day the first 250 people in line will receive a Sephora gift bag worth $75 and the first 10 people in the line will also be able to enter and shop in the store before official opening time.

Brands like Rare Beauty, Tarte, Quai as well as the Sephora private label brand will be stocked among over 100 beauty brands.

Sephora Westfield Southland official opening 9 am Thursday 25th July, pre-opening party begins at 7am with a DJ, beauty stations, free coffee and many sample giveaways.