A recent study* has found 90% of women feel anxious about getting older, and the #1 driver of these anxieties is related to the way they look (eg, lines, wrinkles). More women (60%) are worried about their ageing appearance than about having enough money for retirement (43%).
The RoC #LookForwardProject is an initiative to celebrate the power of optimism and its scientifically- backed impact on long-term health and wellbeing. Global icon, RoC user and optimist Sarah Jessica Parker serves as the voice of the campaign to inspire women to turn their focus from ‘anxiety about ageing’ to ‘joy about living’.
The RoC Look Forward Project has an online resource hub featuring new research from the brand, along with practical insights and advice from subject-matter experts and thought leaders on the proven difference optimism makes in the ageing process.
‘So much of our younger lives are spent trying to figure out who we are,’ said SJP. ‘As I’ve gotten older, I’ve become much better equipped to problem solve, to appreciate, to hear things that aren’t necessarily pleasant. The time spent living and the experience that comes with it adds up – and that’s something to look forward to.’
*RoC Brand Purpose Qualitative Study (US & France, 609 respondents, May 2021)
