The Body Shop have revealed the most searched for beauty trends in Australia and around the world during 2020.
The origins of skincare and cosmetics can be traced back thousands of years to Ancient Egypt, and throughout the centuries that have since passed, beauty trends have continued to evolve. From winged eyeliner and beehive hairdos to ultra-thin eyebrows and brown lipstick, some have yo-yoed in and out of the beauty scene over the years, while others remain firmly on the agenda – in fact, false lashes have been en vogue since 1899. But what are some of the biggest beauty crazes today, and how do they compare around the world?
To find out, The Body Shop analysed online search data from 64 countries and identified the most popular beauty searches.
Top 10 Global Beauty Trends
Over half of the biggest global beauty trends focus on hair; short hair styles, boycut hair styles, eyebrow threading and bob haircuts find their place in the Top 10.
In 2020, there has been an average of 1.4m Google searches for the term ‘short hair styles’ globally, with this trend most in demand in the UK. Also this year, ‘boycut hair style’ has seen an average of 735k monthly searches, with Guyana searching for this more than anywhere else. Alongside these hair trends, research also revealed that ‘bob haircut’, which ranks 8thin the global beauty trends, is most in demand in Germany.
In cosmetics, ‘natural makeup’ sees 57k global Google searches per month. Rosy cheeks are bang on trend, with ‘pink blush’ seeing 95k monthly searches around the world. Demand for this look is highest in Poland. Meanwhile, ‘bronzer’ is big on the beauty scene, with 93k monthly Google searches worldwide, and more people in Monaco searching for it than anywhere else.
In the United States, these are the biggest natural beauty trends based on Google searches per state, versus more artificial crazes.
Eyebrow grooming is also huge worldwide. In fact, ‘eyebrow threading’ receives 312k monthly searches, with more of these happening in the United States per capita than anywhere else.
Top 10 Aussie and NZ Beauty Trends
7 out of 10 of the top natural beauty trends in Australia and New Zealand are related to maintaining their beautiful locks or staying on trend with the latest hairstyles.
Aussies favour ‘short hair styles’, while Kiwis are searching for ‘hairstyles for long hair’ the most, seeing an increase of 95% from 2019 to 2020.
‘Eyebrow tinting’ is the most popular eyebrow trend Down Under, with ‘spray tans’ and ‘caring for stretch marks’ also appearing in the top 10.
To find out more about the biggest beauty trends in, Australia, the US and around the world, take a look at the full report: Global Glow Up Trends | The Body Shop®
