Whether it’s the latest cream blush or eyeshadow palette, it seems that there’s a new product going viral every other day. It’s no surprise that worldwide searches for ‘best makeup brands’ have risen by 60% in the past month according to Google Trends. But which beauty brands are blowing up our social feeds the most?
The experts at Flawless.org analysed 49 of the most popular beauty brands to determine just which one is most Instagrammed. A full breakdown of all brands can be found here.
The most #instafamous cosmetics brands
Following closely in second place with more than 25.2 million posts is Anastasia Beverly Hills. First becoming an Instagram sensation with their iconic Dipbrow Pomade in 2018, they continue to dazzle today with their latest artistry palettes named after the heir to the beauty empire, Norvina.
MAC ranks third with 20,025,465 posts. With more than 800 shades of the iconic MAC bullet lipsticks, the brand has to be timeless and classy. No wonder it’s worthy of the gram.
Urban Decay continues to be at the top of their game in fourth place with 12,762,479 posts. After the very first Naked eyeshadow palette took the internet by storm in 2010, their latest Naked Wild West palette shows that their eyeshadows are still their crown jewel.
In fifth place, Make Up For Ever continues to dazzle with their flawless foundation formulas with more than 10.8 million posts. Their iconic HD Foundation has made smooth, perfect, and photo-ready skin in a bottle since its launch in 2008.
Top 10 most Instagrammable beauty brands
|
Makeup Brand |
Number of Instagram # |
|
|
1 |
28,618,098 |
|
|
2 |
25,221,039 |
|
|
3 |
20,025,465 |
|
|
4 |
12,762,479 |
|
|
5 |
10,804,874 |
|
|
6 |
9,993,519 |
|
|
7 |
8,416,883 |
|
|
8 |
7,776,382 |
|
|
9 |
7,570,619 |
|
|
10 |
7,473,470 |
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