Clinique Pop Reds has made it easier than ever. No more trial by fire-engine red or crimson rose to find the ideal hue, thank you very much!

The new custom-fit collection – which can be used as both a lipstick or cream blush – is based on Clinique’s proprietary algorithm, Clinique Shade Match Science, to find your just-right shade of red. The collection includes seven shades created to complement each individual’s skin tone and undertone. RRP: $40


Where to buy: www.clinique.com.au, Myer, David Jones, Mecca, Sephora, Adore Beauty and selected Terry White and independent pharmacies.