Emma Chamberlain, the ‘it’ girl of the 21st century, Gen-Zer, fashion icon, and entrepreneur joins the Lancome family as their newest face of the brand.
Emma has won the People’s Choice award for her podcast as well as being named by Forbes in their 30 under 30 social media list in 2021. Emma has a social media following of almost 30 million. Emma launched her YouTube channel at only 16. Her success has come from her demonstrating an authentic version of herself, which made her stand out as a disruptor in the crowded content space. Emma’s fans not only find her content entertaining and full of humor but rather comforting, feeling that they are not alone in their journey. Emma has always had her own notion of beauty.
Francoise Lehmann, Lancome’s International President says, “I am proud to welcome Emma to the Lancome Family. Beside achieving so much at such a young age. Emma is adored by a generation for the perspective that she shares. We can only appreciate her authentic tone, and the humor used to discuss meaningful topics.”
Emma stars in Lancomes first ever web series entitled ‘How do you say Beauty in French’ now on Lancome’s YouTube Channel.
