Celeste Barber launches BOOIE Beauty

BOOIE BEAUTY, Celeste Barber’s newest baby, is a streamlined five-piece makeup collection that helps bring the fun back into make-up all the while celebrating the best version of you.

The brand’s mission statement (which we love) reads:

“BOOIE is for everyone. We hold space for people with an abundance of beauty products, who are obsessed with makeup and believe that 45 concealers just ain’t enough, and we also swing the doors open to those of us that feel overwhelmed by choice and price at any given makeup counter. We hit that sweet spot between simple and affordable while also being quality and excellent. We’ve created a brand to help you get out the door with five products that aim to bring everyone back into the conversation, whether you know your illuminators from your highlighters or not (we didn’t, we do now). Inclusive to the core, packed with personality and priced just right, BOOIE BEAUTY welcomes women, men, and them to embrace unique beauty, flaws and all.“

Celeste explains the why…

Booie started, as all spectacular ideas do, with Celeste Barber cleverly identifying a gap in the already-flooded cosmetics market. The result is a beauty destination for everyone.

“We conceptualised BOOIE as a brand for people who the beauty industry forgot about,” explains Celeste. “For those who aren’t necessarily confident with makeup and who often feel totally overwhelmed by the abundance of choice, but still love makeup and would love to be included. Those people are my people, my audience,” she adds. “There’s a definite need in the beauty industry for high-quality, straightforward, cruelty-free, and affordable products. BOOIE meets that need. At its core though, BOOIE is for everyone.”

BOOIE, the movement…

Makeup aside, BOOIE is about challenging ageism in the beauty industry and celebrating every stage of life. Whether you’re 18 or 80, the Queen of Contouring or clueless about all things in colour cosmetics, BOOIE’s got your back. Celeste says the streamlined offering has a make-up solution for everyone.

“Beauty can be an arena dedicated to models and make-up artists, says Celeste. “But models and makeup artists aren’t the only ones that wear makeup. I love makeup but for years I’ve been mixing blends together to [create] exactly what I want. BOOIE hits the mark. I’m really excited to bring this to my audience. Sure, we apply makeup to look good. But BOOIE goes that step further. It balances uncomplicated and real makeup looks for the real world. They instil real joy and confidence into those who use it.

It’s about feeling seen and celebrated — whoever you are, whatever your age.”

She means business…

Celeste Barber really does mean business. She’s renowned for her no-nonsense approach and knack for debunking societal norms. So too, her latest venture is about opening up the beauty conversation to everyone — young, old, and older. It promises to be the answer for consumers seeking simplicity without sacrificing their awesomeness.

“I’ve built my career on exposing bullshit,” laughs Celeste. “To have ownership over this venture means that I can give my audience exactly what they want, without compromise. I’m all about people celebrating the best version of themselves, however that looks. Right now, it’s five products that’ll get you out the door. It’s buildable if you need it to be. And, you can add it to a full face if you just need a little finisher for your beauty regime.”

The products