From the founders of SkinDNA, the world’s most popular skin DNA testing technology, comes BIOMIMIC skincare, an Aussie brand that has created a simple skincare solution personalised for each user, at an affordable price point.
Made in small batches right here in Australia, the range offers two essentials and six booster treatments that target different skin concerns. Though you can purchase BIOMIMIC products on their own, they’re designed to work in conjunction with a SkinDNA genetic test, which analyses the 12 skin functions of your DNA profile and provides you with a personalised report on the ingredients, supplements and professional treatments most suited to your DNA profile and hereditary predispositions to ageing.
‘We all want healthy, youthful looking skin but not everyone understands the complexities of their skin genetics, and how the wrong product selection, coupled with hereditary predispositions, could be costing you money on skincare that simply won’t work for you,’ explains Stefan Mazy, founder of SkinDNA and BIOMIMIC.
Mazy, who has dedicated his entire career to understanding the role that genetics plays in skin health and ageing and, subsequently, the scientific advancement of predictive ageing, says that BIOMIMIC is the result of over a decade of research.
‘I designed BIOMIMIC with one mission: to provide an easy-to-use and targeted solution to address the five main skin ageing pathways we analyse in a SkinDNA test: sun damage and pigmentation, wrinkling, free radical damage, skin sensitivity, as well as firmness and elasticity.
‘I truly believe that skincare doesn’t have to be complex, so it was important to me that BIOMIMIC included only the products you absolutely need and none that you don’t. The result is a personalised skincare routine for every user, where each product has been carefully developed for maximum absorption, so your skin can feel the full benefits.’
RRP: BIOMIMIC Essentials: $59, Boosters: $69, SkinDNA Genetic Test: $249
Where to buy: www.biomimicskincare.com
