THIS JUST IN: Loving the new face of Biotherm Homme! The brand is now being repped by Olympic swimmer (ie, hot bodied athlete) Geoff Huegill, who will be the Australian face of the men’s skincare range.
Geoff’s passion for health and fitness and his love of water and hydration, as one of the world’s most powerful watermen, makes him an obvious choice to front Biotherm Homme’s ‘Aquapower’ skincare moisturiser.
The French brand has been flying the flag for skincare for 25 years now, and Biotherm Homme is a very welcome pioneer in men’s skincare as far as I’m concerned – breaking barriers and eliminating the taboos of men using skincare. Anything that helps the boys feel comfortable about taking care of their skin to look and feel better is a winner in my book!
The range takes the girliness out of a skincare routine thanks to it’s marine-inspired star ingredient, a base of Pure Thermal Plankton. The range is all ultra fresh and non-greasy to not only addresses men’s specific skin needs but to also offer an answer to the different levels of involvement men may have in the use of cosmetic products (whether they’re only prepared to rub their face with cleanser in the shower, or they’re prepared to go the whole hog with a comprehensive routine).
Definitely one for the boys!
