Earlier this month, model of the moment Gigi Hadid sent fans into a state of frenzy when she announced her upcoming collaboration with Maybelline cosmetics.
While Maybelline’s social media accounts had suggested the 22-year-old’s line would rely primarily on coral tones, the star has now taken to Instagram herself to show her 36 million followers exactly what’s on offer.
Speaking of her new Jetsetter Palette, Gigi wrote: ‘I always wanted a palette that I could throw right in my purse or travel bag and know I have everything to do a light everyday look, quickly and easily.’
‘The Jetsetter Palette includes contour powder/bronzer, blush, powder highlight, concealer, lip gloss, eye shadow, black powder liner, a mini mascara, mini blush/contour and liner/eye shadow brushes AND a mirror,’ she enthused.
The signature palette sold out within 90 minutes of its UK launch on Friday, October 13, with more products expected to follow in the coming months.
With Kylie Jenner, Victoria Beckham and Rihanna already expanding their personal brands through beauty ventures this year, it makes sense that the Tommy Hilfiger favourite would been keen to follow suit. However, what sets Gigi’s range apart from those of her peers is its affordability.
It has yet to be confirmed when exactly the collection will arrive on Australian shores. Finger crossed it will be very soon!