Sydney mother-son duo launches fragrance brand, UULA

Introducing UULA, a premium niche fragrance brand founded on the shores of Sydney’s Northern Beaches. This innovative collection is the creation of Tandy and Kyle, a mother-son duo who embarked on a unique journey to blend Northern Beaches inspiration with self-expression and the art of unspoken communication. 

Tandy’s extensive leadership experience in the aesthetics industry, as well as a background in pharmacy, brings a profound understanding of beauty, aesthetics and quality to UULA, while Kyle showcases his branding and design expertise through UULA’s meticulously crafted eco-friendly packaging. 

Each gender-neutral fragrance is provided in its optimal dilution – parfum –and is sustainably sourced, blended, aged with care and hand filled in Le Studio Parfum, a small perfume laboratory on the Northern Beaches. Further emphasising the brand’s uniqueness, every bottle is numbered, showcasing its distinct identity. 

Beyond scent, UULA embraces a deep community spirit. A portion of each sale directly supports the Black Dog Institute, working towards a world where mental health shines bright.

The fragrances are available in 50mls, 10mls, and Travel Collection (4x10ml) and Discovery Collections (4×2.5ml) 

Signature collection highlights

SANTAL SOIRÉE | for the romantic and mysterious

A unisex fragrance that captures the magic of an exotic sunset.

As the fragrance evolves, the delicate and sweet aroma is balanced by the woody and earthy undertones creating a perfect harmony of light and dark.

The base of Santal Soirée brings together warm, musky notes creating a sensual and intimate finish. 

Top notes: violet, lotus, verbena

Middle notes: lily of the valley, tea rose

Base notes: sandalwood, amber, musk

MIDNIGHT ROSE | for the elegant and alluring

This mysterious fragrance is not your typical rose and will capture your attention day or night.

As the fragrance evolves, the warm and floral aroma moves to sweet and fruity, balanced by the fresh, herbal notes, creating a scent that is both sweet and spicy.

The base of Midnight Rose brings together earthy and woody notes creating an elegant and alluring finish.

Top notes: lemon, green

Middle notes: rose, almond, peach, violet

Base notes: vetiver, coumarin, cedarwood, musk 

LE BONBON | For the sweet and nostalgic

This joyful unisex fragrance evokes memories of childhood treats and endless summer days, a fragrance that immediately lifts your spirits.

The delicate balance between the playful, subtle sweet nuances and fresh floral notes creates a fragrance that is enlivening but not overpowering.

The base of Le Bonbon brings together woody and warm notes, creating a comforting and nostalgic finish.

Top notes: bergamot, mandarin, raspberry

Middle notes: iris, violet, rose, maltol, orange flower

Base notes: cypress, sandalwood, dry amber, musky

FUMÉE | For the bold and confident

Are you ready to stand out from the crowd? Fumée is a unisex fragrance for those who dare to be different, for those who live life on their own terms. 

With a bold blend of fresh top notes. Fumée is a fragrance that demands attention.

As you wear Fumée, the rich, earthy heart wraps around you, creating a sense of calm and grounding. The smooth, woody undertone add a touch of sweetness, elevating the scent to new heights and creating a warm, sensual finish. 

Fumée is not just a fragrance, it’s a statement. A statement of individuality, confidence and style. Fumée is the fragrance for those who are unapologetically themselves.

Top notes: fresh

Middle notes: cedarwood, incense, pink pepper

Base notes: cypress, sandalwood, dry amber, musk

Who is UULA for?

Fragrance enthusiasts: For lovers of those “secret” discerning fragrances.

Millennials and Gen Z: For those seeking authenticity and genuine experiences.

Conscious consumers: Individuals who value sustainability and ethical production.

Exclusivity seekers: Those who desire the unique and non-mainstream.

Ready for a new signature scent? Shop the UULA range here.