This Tuesday, 2 March, is the third National Be Kind Day, with a host of celebrities already signed to take part and help spread kindness, stand up to the bullies and raise money to prevent bullying.

From The Commando to Neale Whittaker, Masterchefs Julie Goodwin and Callum Hann to singers Mahalia Barnes and Tones and I (of ‘Dance Monkey’ fame), people from all walks of life are raring at the bit to take part in this day to help make us all feel good.

National Be Kind Day was started in 2019 by Amber Wilkinson, founder of T-shirt company, Kind is Cool, after suffering bullying at a toxic workplace. It’s a day designed to promote the value of kindness and, in particular, to help stamp out bullying (with $2 from the sale of every t-shirt going to charity, Bully Zero).

Determined to embrace the ‘kind is cool’ mantra in all that she does, all materials Amber uses are ethically sourced and manufactured, with 100% biodegradable packaging, as well as making a sizeable donation from the company profits to help stamp out bullying.  “So far, we have helped fund 35 workshops, educating nearly 3,000 kids in 35 schools about what bullying is, the effects that it can have on others and how to spread kindness every day. And while I love making new designs and I love receiving emails from customers saying how happy they are with their Kind is Cool gear, knowing that I’ve helped impact so many people is one of the things that keeps me going,” Amber said.

So get in the spirit of the Kindest Day of the Year! Buy a ‘be kind’ shirt, wear it on 2nd March and, of course, practise kindness towards others on that day… and every day.  You can share photos of yourselves and loved ones in the shirts on social media with the hashtags #standinguptothebullies and #kindiscool.