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Home Beauty

Fragrance As Art

by Ricky Allen
23 January 2023
in Fragrance, Slider
A A

Xerjoff is an Italian perfume house which melds together art, culture and fragrance to produce four exquisite perfume collections.

The luxury brand was recently launched into the Australian fragrance market by bespoke distributors Agence de Parfum. In fact, as soon as Nick Smart, CEO of Agence de Parfum – Australia’s leading niche fragrance distributor – had the opportunity to smell this unique range of perfumes, he just had to include them in his avant- garde collection of fragrances.

Xerjoff, the nickname of creator Sergio Momo, given to him by his Croatian grandmother, was launched in Turin, Italy in 2007. Sergio grew up in a family where perfume was a passion of his parents, particularly his father, who travelled the world documenting and bringing home unique perfumes and ingredients. One of the early ingredients he introduced Sergio to was the Alps Mountain Orchid, which is extremely rare and has a fragrance like no other. Sergio’s father also instilled in him the belief that ingredients should be as natural as possible.

Before Sergio started Xerjoff, he spent years learning as much as he could about fragrances and the different distillery process so that his offerings would be visionary and compelling, even to those with the most discerning noses and distinctly different fragrance desires.

The result is the Xerjoff group of fragrances, which form a rare mix of Italian style, tradition and innovation. The highest quality raw materials are specially sourced from around the world to create precious perfumes that embrace the wearer in an olfactory experience like no other, set off by exclusive flacons manufactured in Italy by the best craftspeople. These essences are created in Grasse, Spain and Italy. Xerjoff Group also carries out bespoke projects for private customers, including Middle Eastern and European Royal families.

The art of perfume making

Sergio and his stable of gifted perfumers use fractional distillation, which is a highly technical extraction process and makes it possible to break down the scent of an ingredient into various constituents and isolate the exact molecules that contain the desired scent.The fractional distillery process is then combined with a co-distillation process which dates back to the earliest recorded times of perfume making.

In the past, getting the best out of many of the ingredients was incredibly difficult, especially using the more natural ones, but not with this combined distillation process. The end result of this joint process is a collection of some of the most exquisite and unique perfumes for women and men. Some of Xerjoff’s world-famous perfumers include Jacques Fiori, Angeline Leporini, Mathieu Nardin and Christian Carbonnel.

Show-stopping Flacons

Having studied design at university, Sergio ensures all his fragrances not only appeal to the olfactory senses but they are presented in a way which can only be described as works of art. An amalgamation of precious and semi-precious hand- cut stones, quartz, Murano glass, brass and gold are used in the handcrafted bottles. These bottles are then topped with the signature Xerjoff stopper. There are, to date, 163 Xerjoff fragrances, each very distinctive and appealing. Elle and Lua were two of the first fragrances in the Xerjoff range and they are still best-sellers today.

In Australia, Agence de Parfum has launched Xerjoff with 30 different fragrances, including Elle and Lua as well as Shooting Stars. Shooting Stars was inspired by a Siberian meteorite shower. It is housed in a crystal bottle and enthroned in a leather box embedded with a piece of meteorite. This is the level of presentation which Sergio demands.

Xerjoff perfumes cover many different fragrance variations, with more in the pipeline. There are woody fragrances such as Kobe, floral oriental such as Lua and aromatic fourgere which is Nio. The different blends ensure there is a fragrance to meet the needs and stimulate the senses of everyone. CBM

Tags: perfume

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