Whether you want to update your practical skills or fine-tune your business acumen, the 2014 Sydney International Spa & Beauty Expo education line-up is not to be missed. From budding makeup artists to high-end spa owners, this year’s two-day education offering is set to have something for everyone.
Bringing together some of the industry’s leading names – including the likes of Channel 9 MORNINGS’ expert, Michael Brown and international makeup artists, Donna Mee – the lineup will showcase an impressive array of trusted, established expertise.
With the introduction of a new Education Package you can learn more for less this year. For the value-bundled price of $255 (when purchased online), this pass will allow you to attend three selected seminars of your choice, in addition to gaining access to the expo floor over both days, offering maximum bang for your buck.
The Sydney International Spa & Beauty Expo 2014 education line-up includes:
Saturday 23 August
An Introduction to Body Sugaring with Kathryn Patternson
10:15am – 12:15am, $139 (Onsite $145)
For the first time, Kathryn Patterson from Body Sugaring Australia will bring her unique expertise to reveal why this hair removal method is fast becoming the ‘it’ treatment. Gain an understanding on why clients prefer sugaring to waxing and moreover, how your salon can benefit from implementing this cost-effective method.
Makeup Masterclass with Michael Brown
10:15am – 1:15pm, $299 (Onsite $305)
Get up close and personal with celebrity make-up artist, Michael Brown in this unmissable session, as he takes to the stage to demonstrate the absolute latest in make-up trends and techniques.
His informative seminar will focus on the importance of skin, trends, eye shapes, colour and contouring, in addition to adapting makeup application techniques for all age groups and skin conditions. This invaluable class will also offer an insight into the diverse scope a make-up career can provide, as Michael shares his unique journey that has seen him grow from retail makeup artist to celebrity television personality.
Using the power of skin analysis to increase profits with Gay Warde*
10:30am – 11:30am, $99 (Onsite $105)
For salon owners and beauty therapists after increasing profit potentials, this session will offer an insight into understanding how skin analysis can assist in building credibility and trust with both new and existing clients.
Find, Motivate and Keep Staff with Lisa Conway*
12:15pm – 1:15pm, $99 (Onsite $105)
In this session, leading business coach, Lisa Conway, will educate on the importance of the salon team. Attendees will gain a valuable insight into the direct link between salon culture and staff, demonstrating practical strategies on how your business can find, motivate and keep superstar employees.
Leveraging Turbulent Times with Amanda Stevens*
1:15pm – 2:15pm, $99 (Onsite $105)
In an increasingly competitive climate, join Amanda Stevens in this strategy-focused session. Highlighting the importance of optimising marketing and promotions planning, Amanda will reveal her ten-point plan for turbo-charging profits and turning your team into retail rock stars.
Male Maintenance – Not So Secret Men’s Business with Emma Hobson*
2:00pm – 3:00pm, $99 (Onsite $105)
As the attitudes of men continue to evolve, this session will show business owners how they can successfully capitalise on the male grooming trend without isolating their existing female customer base.
Paramedical Beauty with the Australasian Academy of Cosmetic Dermal Science (AACDS)
2:15pm – 4:15am, $139 (Onsite $145)
As the worlds of medical and beauty increasingly merge, the AACDS will educate on immense importance of quality formal education needed when incorporate paramedical beauty treatments into your spa and salon businesses. If you’ve been thinking of tapping into this lucrative market, this session is a must-attend.
Brow Shaping Look’n’Learn with Jazz Pampling
3:15pm – 5:15pm, $199 (Onsite $205)
From brow artist to the stars, Jazz Pampling, this practical class will demonstrate how to create the perfect brow for every client. Jazz will highlight the importance of the brow in framing the face and customising shaping needs to each client, while also providing an insight into the power of the brow in making the face look more youthful.
Super Star Selling with Julie Piantadosi*
3:45pm – 4:45pm, $99 (Onsite $105)
A retail training session like no other, this session includes a step-by-step guide guaranteed to have your team selling retail, up selling services, re-booking clients and increasing client satisfaction. Julie Piantadosi’s powerful strategies and real life success story will show you how to transform your business.
Sunday 24 August
The Path to Profitability in 10 Easy Steps with Caroline Nelson*
10:00am – 11:00am, $99 (Onsite $105)
A must attend for business owners, this thought provoking seminar will teach you strategies and systems guaranteed to increase the flow of new clients and have existing clients spending more. Caroline Nelson will share her proven systems for attracting more salon business and show how to identify profitable opportunities.
Brow Shaping Look’n’Learn with Jazz Pampling
10:00am – 12:00pm, $199 (Onsite $205)
For the brow artist who can’t make this popular session on the Saturday, make sure you catch it for the second round and book in for Jazz Pampling’s Sunday Brow Shaping Look ‘n’ Learn session.
Bridal Hair & Makeup with Lorna Evans and Simon Lee
10:15am – 12:15pm, $139 (Onsite $145)
Tap into the lucrative business of bridal beauty and join Lorna Evans and Simone Lee in this informative session. Lorna will showcase new hair looks from her soon to be released book ‘Bridal Secrets Unlocked,’ while Simone will share tips and tricks for creating flawless and modern bridal makeup.
Salon Business Makeover with Julie Piantadosi*
11:45am – 12:45pm, $99 (Onsite $105)
For the business in need of an overhaul, attend this session to discover powerful new methods to take control of your salon and start making the money you deserve.
Makeup Masterclass with International Artist Donna Mee
1:15pm – 4:15pm, $299 (Onsite $305)
Discover ‘The Donna Mee Makeup Methods’ that have been hailed as life changing and career changing by women and makeup artists across the world.
Direct from the US, Donna will elaborate on how optical illusions work and show how to create these through makeup. Learn to reduce a large nose, straighten a crooked nose, reduce a large forehead, improve a weak jawline, alter face shapes and add dimension to a flat face – all in just a few strokes of a brush.
Attendees will be given advice about the best products, colours and tools – as well as how to use them to achieve superior results. Don’t miss this invaluable session and take your newly learned techniques to mesmerise your clients.
How to fill gaps in your appointment diary – quickly!* with Renee Mayne
1:30pm – 2:30am, $99 (Onsite $105)
In this unique presentation attendees will be given advice on how to transform their thinking and discover the five vital steps to integrate into your business to create memorable customer experiences.
The Ancient Art of Hair Removal with Get Threaded
2:00pm – 4:00pm, $139 (Onsite $145)
Master the ancient art of threading and delight clients will this unique hair removal technique that is currently taking the beauty industry by a storm. This 100% natural service is renowned for hooking clients from their first treatment.
It’s not just a website: Getting the most from your online presence*
with Jeremy Smith and Michael Smyth
3:00pm – 4:00pm, $99 (Onsite $105)
In today’s digital age, this session analyses best practices and digital strategies for spa and beauty practitioners to implement in a simple, relevant and pragmatic format. If you want to expand your career, business and skill set to new horizons, the Sydney International Spa and Beauty Expo education line-up is your one stop learning shop.
Sydney International Spa & Beauty Exp
