Beauty lovers, mark your calendars — World of W is landing in Sydney from 22–24 January at the ICC Sydney Exhibition Hall 7, Darling Harbour for a first-of-its-kind immersive K-Beauty and J-Beauty experience.
Presented by W cosmetics, Australia’s leading destination for Korean and Asian beauty favourites, this three-day event is more than just a showcase — it’s an interactive celebration of global beauty trends. Step inside a curated playground featuring more than 25 cult-favourite brands from Korea, Japan and beyond. Guests can explore dynamic brand booths, try products hands-on, and dive into playful experiences designed to inspire creativity and discovery.
Each ticket unlocks a two-hour session where you can test trending skincare and makeup, engage with interactive games for exclusive prizes, and soak up the vibrant atmosphere complete with a live DJ and fun photo zones. Whether you’re hunting for your next skincare obsession or simply want a fun day out with beauty friends, World of W promises something for everyone.
Tickets start from $35, with VIP options available for early access and enhanced experiences. Bookings and session times can be found at Humanitix events.humanitix.com/world-of-w.
Don’t miss out on what’s shaping up to be the beauty event of the summer!
