Wellness and Beauty Solution Limited (WNB) announced on 29 August 2019 it will acquire leading Sydney based skincare and beauty distributor True Solutions International Pty Ltd.
True Solutions is recognised as one of Australia’s heritage beauty companies and has consistently been a first-mover in the cosmeceuticals market. lt distributes premium and scientifically validated professional and cosmeceutical skincare and makeup brands, along with medi-spa technologies including clinically-proven LED light therapy and micro-needling technology. Founded in 1992, the company supplies more than 1,000 professional aesthetic clinics, beauty salons and spas across Australia and New Zealand.
The acquisition enhances WNB’s product portfolio with a suite of professional use products and technologies, whilst also providing access to True Solutions’ customer network as an additional distribution channel for WNB’s brands.
WNB’s strong portfolio of beauty brands are sold direct to consumers, online, through pharmacy and grocery retail channels, and in the Company’s medical spa clinics. The brands include Jbronze, nailKALM, TANNED, and the soon to be released ELLE Makeup, ELLE Kids and ELLE Baby ranges. They also have a famous lineup of brand ambassadors including Kris Smith, Natalie Roser and Jennifer Hawkins.
Mandy Gray, founder of True Solutions and widely regarded as a pioneer and leading force in Australia’s beauty industry, will join WNB in a key advisory role.
Christine Parkes, Managing Director and CEO of Wellness and Beauty Solutions Ltd said, “The acquisition of True Solutions significantly extends the Company’s distribution into over 1,000 clinics, beauticians and spas while also providing a suite of professional brands across WNB’s extensive network. Bringing the two businesses together creates fantastic synergies.”
“I’m very pleased to welcome Mandy Gray and the True Solutions team to WNB who are highly regarded in the Australian beauty industry. The Company has been a front-runner in identifying industry trends and, under Mandy’s leadership, is recognised as visionary and entrepreneurial in an ever-evolving industry.”
Mandy Gray, founder of True Solutions commented, “I’m very proud of what the True Solutions team has achieved in the post 27 years. I’m really excited by the next phase of growth for this business and the opportunity that becoming part of WNB creates with access to new products, greater distribution and a clear cultural alignment.”
