Vital Proteins has expanded its range in Australia with the launch of Allure Collagen Powder, now available in pharmacies nationwide. The premium beauty supplement is formulated to support healthy skin, hair, nails, muscles and joints from within.
Each serve delivers 15 grams of bovine collagen peptides, along with hyaluronic acid and biotin—a trio of ingredients known to help maintain skin elasticity, hydration and overall vitality. The new formula features a refreshing strawberry-lemon flavour and is designed for easy use, blending smoothly into hot or cold beverages or even recipes.
Available at Chemist Warehouse and selected specialty pharmacies, Vital Proteins Allure Collagen Powder is priced at $50 per container.
With collagen supplements continuing to trend in Australia’s wellness and beauty market, this latest addition from Vital Proteins offers consumers a simple, flavourful way to incorporate collagen into their daily routine—helping to promote beauty that starts from within.




