Everything Trinny Woodall touches seems to turn to gold. Her first foray into the world of fashion and beauty began with her hit television and print series What Not To Wear. The show captured the public’s imagination with Trinny and her co-host Susannah’s refreshingly direct and empowering approach to fashion. Several bestselling books soon followed.
After taking a short break to reassess her future, Trinny knew her next chapter would be in beauty — but she was determined to do it her own way. In 2017, Trinny London was born.
The brand’s first innovation was the now-iconic Stacks: compact, click-together pots containing everything from foundation and blush to eyeshadow and lip colour. Designed for convenience and versatility, the Stacks redefined how women could carry and apply makeup. Each product was formulated with premium ingredients for hydration, long wear, and natural luminosity. Leading the collection — and still a global bestseller — is the Trinny London BFF Cream, loved for its glow-enhancing pigments that adapt perfectly to each individual skin tone.
Not content with just revolutionising makeup, Trinny also released her book Fear Less, a guide to living beautifully and confidently, and launched her ongoing podcast FearLess. The podcast features inspiring women who share how they’ve navigated adversity and achieved their best lives — with the latest season launching earlier this year on 14 January.
In 2022, Trinny made her long-anticipated move into skincare. True to her meticulous approach, she assembled a team of world-leading scientists to ensure that every formula was both innovative and effective. Her first skincare launches, the Be Your Best Enzyme Balm Cleanser and Better Off AHA/PHA Gel Cleanser, became instant bestsellers and established the foundation of the Trinny London Skincarerange.
Now, Trinny introduces what could be her most advanced release yet: Trinny London Naked Ambition.
After extensive research and development, Naked Ambition has emerged as a daily, clinical-strength serum that harnesses slow-release Vitamin C and two cutting-edge delivery systems — exosome and follicular technology. The formula also includes 10% azelaic acid (20% more effective than standard forms), plankton extract, liposomes, and red algae. Together, these ingredients help to visibly reduce dullness, redness, uneven tone, and hyperpigmentation, leaving skin with a renewed radiance and smoother texture.
With her commitment to performance, innovation and empowerment, Trinny continues to shape the beauty world on her own terms. And if history is any guide, her next chapter is set to be just as remarkable.
