Tom Holland, acclaimed actor and entrepreneur, has been unveiled as the newest face of Prada Beauty, embodying Paradigme, the house’s latest men’s fragrance.
According to Yann Andrea, Global Brand President of Prada Beauty: “Tom Holland is the unparalleled embodiment of Prada Paradigme. An extraordinary talent and a multifaceted entrepreneur, his authentic warmth and profound yet quiet confidence perfectly capture the fragrance’s essence and its exploration of another way.”
Prada Paradigme is a study in contrasts, exploring the dialogue between the inner self and the outer world. True to Prada’s aesthetic tension, it balances modernity with timeless refinement—an ambery woody fragrance, complex in its simplicity yet bold in its restraint. The base reveals smoky depths of Peruvian balm, benzoin resin and guaiac wood, layered with the luminous freshness of geranium extract, Calabrian bergamot heart and airy musks. The result is a scent that is both vigorous and addictive, refined and undeniably Prada.
