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Home Blog News & Events

St.Tropez unveils its latest self-tanning innovations

by Ricky Allen
9 December 2025
in News & Events
A A

St.Tropez, one of the world’s most enduring and trusted names in self-tanning, continues to lead the way with new formulas designed to deliver a natural-looking glow while caring for the skin.

Originally launched in California in 1993 by Judy Naake before relocating to the UK in 1996, the brand is now part of the PZ Cussons portfolio. St.Tropez has long been recognised not only for its high-performance tanning products, but also for its advocacy in raising awareness of the dangers of tanning beds, contributing to a global shift towards safer sunless tanning.

Today, the brand remains committed to innovation, with each product meticulously researched to provide believable colour and skin-friendly benefits. Among the newest additions to the lineup is the St.Tropez Self Tan Supreme Violet Bronzing Mousse, a luxurious formula featuring Tri-Tan Technology for a rich, sun-drenched bronze. Also new is the St.Tropez Express Mousse Fake Tan, which allows users to customise their tan depth—from a subtle sun-kissed finish in one hour to a deeper bronze in three.

The St.Tropez Express Mousse Fake Tan retails for $59.99, while the St.Tropez Self Tan Supreme Violet Bronzing Mousse is priced at $69.99.

Express Mousse Fake Tan $59.99
Tan Supreme Violet Bronzing Mousse 69.99
Tags: fake tan

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