Beauty powerhouse SEPHORA has opened its newest location inside the freshly redesigned Chatswood Chase centre, offering a premium destination for beauty enthusiasts ahead of the holiday season.
Spanning 324 square metres, the new store brings together over 100 coveted brands—including Haus Labs, Fenty Beauty and Rare Beauty—alongside in-store services such as the Sephora Beauty Studio and Skincredible+ technology.
Mark O’Keefe, General Manager of Sephora Australia, said, “As our store network continues to grow we are proud to be part of the next chapter at Chatswood Chase. Opening ahead of the holiday season, this new location allows us to deliver a premium beauty experience at a time when inspiration, gifting and celebration are front of mind.”
Since launching its first Australian store in December 2014, Sephora has grown its footprint in Australia and New Zealand to over 20 stores.
The Chatswood Chase store underscores Sephora’s commitment to experiential retail—offering not just product breadth but immersive services and curated brand environments at a time when beauty retail is increasingly about experience as much as product.
This latest opening will provide Sydney’s North Shore customers with seamless access to international brands, cutting-edge beauty tech and in-store consultations, further positioning Sephora as a leading destination for both gifting and personal care in Australia’s competitive prestige-beauty market.
