Rita Ora and global beauty entrepreneur Anna Lahey have combined forces to create TYPEBEA – a high-performing haircare brand for hair growth and health for all hair types.
For founders Ora and Lahey, TYPEBEA has been three years in the making. The two first connected through Lahey’s marine collagen brand, Vida Glow, which soon gave way to a passion for haircare derived from their personal experiences of extreme hair loss and damage. In navigating their own challenges and witnessing first-hand the detrimental impact hair can have on self-confidence, the founders saw the need for effective, clean haircare for optimum hair health.
TYPEBEA is designed to offer both sensorial luxury, with rich lathers and bespoke fragrances, and clinically backed results. The range is powered by Baicapil, an active proven to reduce hair loss by up to 60% in just 3 months.
Available for purchase as of 18th April in Australia (Sephora Australia and David Jones), the UK and US, the range consists of a shampoo, conditioner, treatment mask and an overnight peptide scalp serum. All products have been formulated with clean, sulphate-, paraben- and silicone-free ingredients and scalp care actives for visibly thicker, stronger, longer hair across a wide range of styles, textures and types.
