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Home Blog News & Events

New ghd duet blowdry

by Kamila Ram
4 September 2024
in Hair, News & Events
A A

Ready for your mind (and hair) to be blown? Leading beauty-tech brand, ghd, has reinvented the blow dry brush and its serving 3X more volume2 with just one, easy to use, tool.

Introducing the latest breakthrough innovation in hair, New ghd duet blowdry; the first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage1, 3x more volume2, no frizz3 and 50% more shine.

Leading scientists & engineers in the ghd R&D labs in Cambridge, UK, have revolutionized the wet-to-dry category once again with new duet blowdry, following the viral success of the ghd duet style 2-in-1 hot air styler which launched last year and has become a ghd best-selling tool.

How can one tool promise perfect blow-dry results with:

  • No frizz2– 50% more shine3
  • 3X more volume4
  • And with no heat damage1?

The answer is the unrivalled Heat-Air Xchange Technology™ within.

Jeroen Temmerman, ghd CEO – “We are dedicated to pushing the boundaries of beauty-tech innovation and with the launch of the new ghd duet blowdry we have revolutionised the breakthrough wet-to-dry category once again. Unlike any other blow dry brush, duet blowdry has pioneering technology at its core, for perfect blow dry results from wet hair, with no heat damage and 40% less energy consumption than a hairdryer and a brush. This is the future of blowdries and will deliver even more good hair days around the world.”

Designed for use on wet hair, new ghd duet blowdry is the first tool to use Heat-Air Xchange TechnologyTM – a pioneering aerodynamic system that harnesses airflow to actively heat the barrel and snag-free bristles – creating salon-worthy blow dries at home, on all hair types, with absolutely no heat damage1 and with 40% less energy consumption5 than a hair dryer and a brush.

This gentle way of drying hair at the optimal low temperature through air flow, surface heat and snag-free heated bristles locks in your style for an incredible 24 hours, for wet to blow dried with no heat damage.1

Say goodbye to blow dries as you know them. And hello to duet blowdry.

ghd has mastered and perfected heat styling technologies over the past 22 years. In the ghd R&D labs in Cambridge, scientists and engineers have developed the latest breakthrough innovation in beauty-tech, set to revolutionise blowdries; Heat-Air Xchange TechnologyTM.

2-in-1 hair dryer brush

Wet to blow dried in one tool. Streamline your routine by drying and adding shape to your hair simultaneously, giving you the fastest way to salon blow dry at home.

Snag-free heated bristles. Precisely configured to glide through your hair effortlessly, without tangling.

Elliptical shaped heated barrel plate. Shaped to easily create volume and get close to the root.

Controlled airflow. Air gently dries the hair through carefully positioned vents for a flyaway-free and no frizz finish.

Heat-air Xchange TechnologyTM

Unique aerodynamic system. Heat exchanger converts the energy from the air toactively heat the elliptical barrel and snag-free bristles.

No heat damage.1 optimised for wet hair, temperatures sensed 400 time per second, maintaining the optimum low temperature for styling wet hair with no heat damage.

Energy efficient drying. Consumes 40% less energy than a hair dryer.4

Airflow

Powerful ultra-compact brushless digital motor. Propels airflow steadily through the heater at conversation-friendly sound levels.

Easy steps for the perfect blow-dry:

  • Wet: Hair is towel dry and tangle free before use. Add ghd volume forever blowdry cream through the hair.
  • Dry: Loosely dry hair with ghd duet blowdry by brushing hair, until mostly dry.
  • Volume: Hold ghd duet blowdry underneath the section for 3 seconds. Lift the tool up and away from the head for that sky high volume
  • Shape: To finish with some shape, roll and glide ghd duet blowdry at the ends of hair, to create that salon style blow dry.

References

1. No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair. 2. Consumer testing, 148 women, July 2023. 3. Technical testing vs. naturally dried hair, dependent on consumer use. 4. Technical test in a lab on brunette hair, measured vs. naturally dried hair. 5. Vs. ghd hair dryer with a brush, dependent on consumer use. 6. When used with ghd duet blowdry, vs. naturally dried hair.

Tags: hair

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