This September, Western Sydney quietly stole the spotlight as Myer Liverpool unveiled Australia’s first-ever installation of the globally launched Rabanne and Jean Paul Gaultier counter design. Forget the usual browse-and-spritz experience. This is the immersive fragrance experience Sydney beauty lovers have been waiting for.
Already a hit at Myer Sydney City, the new counter is only the second of its kind in the world. Think: glossy interactive journeys into fragrance families, expert advisors at the ready and a sense of theatre usually reserved for the international flagships of Paris or New York.
“Myer Liverpool is now more than a store, it’s a destination,” said store manager John Nasser. “It’s a place where customers can discover, learn and connect with fragrance like never before.”
What to try while you’re there – the ultimate immersive fragrance experience, Sydney style
Yes, you could happily lose an afternoon immersed in a cloud of beautiful scents. But if you want a head start, here’s what’s worth spritzing on your wrist as you arrive.
Rabanne Million Gold for Him is unapologetically bold, as glittering and confident as its name suggests, with warm notes that feel like liquid gold on the skin. Its partner Million Gold for Her Pure Jasmine takes floral to a whole new level. Jasmine blooms oversized at the heart with flashes of mandarin and creamy vanilla adding both strength and softness. It’s the kind of fragrance that feels like a crown you wear invisibly.
Over at Jean Paul Gaultier, the new Scandal Intense duo is all about high drama. For women the scent runs hot and sensual, cardamom melting into vanilla in a trail that demands attention. The men’s version sharpens the edges with leather, vetiver and sage. Both are magnetic, outrageous and exactly what you’d expect from Gaultier.
From Carolina Herrera, Good Girl has become a modern classic with its blend of sweet jasmine, cocoa and tonka bean, bottled in that unforgettable stiletto heel. Its counterpart Bad Boy is just as iconic, striking a balance of spice and deep woods in a bold lightning-bolt bottle. Together they’re playful, powerful and impossible to ignore.
Why it matters
Luxury fragrance has always carried a sense of escapism but this new counter proves you don’t need a plane ticket to experience it. Whether you’re hunting for your next signature scent or simply keen to dip into the artistry of the world’s most celebrated fragrance houses, Myer Liverpool has officially put Western Sydney on the beauty map with an immersive fragrance experience Sydney can now call its own.
