Meet MORNING AFTER, the newest unisex scent that hones in on the feeling of warmth from a lovers skin against yours. Designed to ignite memories of the night before, MORNING AFTER evokes a feeling of irresistible, addictive desire.
Born in 2018 motivated by a Californian road trip, the WHO IS ELIJAH brand welcomes its fifth year with a new feel. Whilst keeping true to the brands mission of sustainability and quality, WHO IS ELIJAH has reflected on its growth to introduce a more sophisticated and timeless feel, whilst still bringing its quality scents.
Formulated with notes of Australian sandalwood, Amber, Musk & Cedar to name a few, the MORNING AFTER EAU DE PARFUM merges comfort of the past and exhilaration from the unknown.
Built on cruelty fee, unisex foundations, WHO IS ELIJAH stands at the forefront of a flourishing clean Australian beauty industry and is staying laser focused on sourcing the highest quality ingredients in a sustainable fashion. With sustainability in mind, WHO IS ELIJAH strives to further raise the bar on an already thriving market, whilst leaving the world and environment a better place.
“I conceptualised the idea of WHO IS ELIJAH at the age of 23, and launched HIS|HER, our first fragrance, at 24. Now, five years later – I have matured & grown into a new level of sophistication and taste.”
“The creation of MORNING AFTER was accidental, when I started playing around with the formula of HIS|HER with my perfumer, and a few tweaks made it into, what I believe, is a similar, but more mature & leathery fragrance when comparing to HIS| HER” says Creative Director & Founder, Raquel Bouris.
Although a new era for WHO IS ELIJAH, they hold the promise of continuing to remain the real and raw business built five years ago.
“The rebrand to me is such a pivotal moment for WHO IS ELIJAH. It is elegance, sophistication & luxury the instant I look at our new packaging – and it is what I wish I could have launched WHO IS ELIJAH in.” Says Raquel Bouris.
MORNING AFTER is available to purchase on the 1st of February, 2023. The perfume is available in 3 sizes, 10 ML for RRP $55, 50ML for RRP $135 & 100 ML for RRP $179, which can be found on www.whoiselijah.com.au
