Beautiful Things is the latest colour care family from Davines, designed especially for colour treated and lightened hair. It’s a fusion of effectiveness, innovation and sustainability. It’s about enhancing colour and restoring, protecting and detoxifying hair. Most importantly, it’s about making you feel good.
Dedicated care for coloured and lightened hair
Colour treated hair is more vulnerable to pollution, metal build up, UV light, heat and chemical treatments – the factors that make up what’s known as the hair exposome. The result is hair that is rough and dull, brittle and uneven. Not something any of us want.
But now Davines has launched a new exclusive in-salon treatment for you, designed to be used during a colour treatment to detox, restore and protect hair, delivering vibrant colour that lasts. Just one application removes metal build up and restores 100% of lipids lost from damaged hair. The result? Hair is twice as soft and immediately shinier, with colours looking more vibrant and lasting twice as long.
Three core products – Pro Chelating Pre-Treatment, Chelating Shampoo and Restoring Leave-In Mask – are created with biotech ingredients like the Biomimetic Botanical Filler, and are applied by Davines stylists at key points during a colour service.
Maintain your best colour at home
To ensure your hair remains protected, add Beautiful Things Leave-In Mask to your home hair care routine, boosting softness and shine and giving vibrant colour results for longer.
Made with 95.6% natural-origin ingredients and 89.7% biodegradable ingredients, the vegan mask is dermatologically tested and suitable for all hair types. The hero ingredient at the heart of the formula is the new Biomimetic Botanical Filler. Derived from wild olive tree stem cells, it deeply penetrates and restores the hair fibre, enhancing strength and resilience.
Other key ingredients include Baobab extract, a botanical alternative to silicones that deeply conditions and nourishes hair, vegan collagen, which coats the hair to create a natural defense and Chelating Complex, a blend of ingredients that neutralise and remove metals.
The mask repairs the hair structure by up to 91% and restores hair lipids by up to 200%. This strengths the hair to reduce breakage, and protects against UV rays, pollution, metal build-up, chemical processing, and heat styling up to 230°C/450°F. The results are immediate – shinier, softer hair, and vibrant colour that lasts up to 7 weeks.
Building a new line: There Must Be An Angel
If Beautiful Things is the in-salon colour care angel for all colour treated hair, then Heart of Glass is the equivalent for natural or dyed blonde hair. Designed for use either in- salon after a technical service, or at home to create the ultimate blonde care regime, Heart of Glass includes five key products, all of which are available to buy online or from your nearest Davines salon.
Together, these two distinct but complementary families have formed a new line: There Must Be An Angel, dedicated to the repair and protection of coloured, lightened, or balayage hair. Combined with the expertise of our Davines hairdressers, There Must Be An Angel offers out-of- this-world colour results with exceptionally high levels of naturality – almost as if it were sent direct from heaven.
