Medik8 is delighted to announce its first charitable partnership with PADI AWARE Foundation™, supporting ocean protection projects and initiatives across the globe. This promising union falls under Medik8’s Social Investment pillar, as part of its wider sustainability strategy, and was inspired by the brand’s founder, Elliot Isaacs – an ocean lover and PADI Master Scuba Diver.
Medik8 pledged to invest the higher of 0.25% EBITDA* or £300,000 between 2022 and 2026 to positively contribute to society through supporting charitable causes, with the ultimate goal of ensuring an even greater impact on its other core sustainability pillars: Climate Action, Waste Reduction and Ethical Business. This particular partnership was a natural choice as both parties are on a shared mission to drive local action for global ocean conservation through a comprehensive, science-backed and results-driven approach. The ocean plays a hugely important role in carbon sequestration and climate regulation, as well as fostering biodiversity and supporting coastal communities. Medik8 is very proud to have partnered with PADI AWARE Foundation to support their amazing work caring for our precious oceans.
Medik8 is set to sponsor 4 of PADI AWARE Foundation’s Community Grant Recipients to help restore and protect the planet’s most productive ecosystem and help tackle some of the biggest issues facing the ocean today. The first project will be:Kosamare Seagrass Restoration (Kefalonia, Greece)
This hands-on initiative seeks to engage the local community to monitor and restore seagrass (Posidonia) meadows in the Mediterranean Sea. Now in the second of three phases, the project is taking place in four different bays off the coast of Kefalonia.
The ultimate goals for this project are to significantly increase the seagrass meadows (a blue carbon habitat), increase biodiversity through associated species that are reliant on seagrass beds, and to advance protection measures for the wider Ionian sea.
“Working with grassroots organisations who understand exactly what is needed on the ground will mean we can generate the greatest positive impact on our shared planet. We chose PADI Aware FoundationTM as our first charitable partner because, like us, they put science at the heart of everything they do to bring about positive results.”- Alexandra Florea, Head of Sustainability.
