Swiss beauty brand Mavala is marking its 66th year with a refreshed logo, revamped website and a new manifesto signature. CEO Doris Maute says the updated look — featuring a deeper, more vibrant red — reflects the brand’s renewed energy and its commitment to an open, inclusive definition of beauty.
Maute notes that modern consumers no longer subscribe to a single ideal of beauty, and brands must embrace diversity to stay relevant. Mavala, best known for its pioneering nail hardener, Mavala Scientifique, continues to expand its extensive product range. Its iconic mini nail polishes, priced from $5.99, now come in a spectrum of shades and sit alongside a growing collection of skincare and makeup.
Among the brand’s newest releases is the Mavala Double-Brow Serum ($39.95), designed to boost brow growth and quickly becoming a favourite for those seeking fuller, healthier brows.
