Keeping up to date with the latest beauty trends and techniques is one of the surest ways for makeup artists to attract and retain clients.
As new fashion and makeup trends become popularised on blogs, social media, and in magazines, clients seek makeup artists that can keep up with the evolving nature of industry trends. Ensuring that you are equipped with the skills to create relevant and fashion-forward looks will give you a competitive edge as an artist.
Beauty Melbourne, Victoria’s ultimate professional beauty event, is returning for another highly-anticipated edition on 28-29 March. With a new curated education program, Beauty Melbourne will bring together some of Australia’s biggest beauty idols who will pass on their essential tips and techniques for visitors to take back to their salons for the benefits of their clients, including renowned makeup artists Chantelle Baker and Monica Gingold. Both Chantelle and Monica are making serious waves in the beauty industry locally and abroad, with their own signature styles, rapidly growing social media followings and A-list celebrity clientele.
To get you hyped for the most hotly anticipated event on the professional beauty calendar, Beauty Melbourne has picked the brains of these beauty idols to bring you a sneak peak of their top makeup hacks, what you can expect from their Beauty Melbourne sessions, and their predicted makeup trends for the year ahead.
Achieving a natural glow
Of all the makeup trends we were blessed with in 2019, natural, dewy skin is an industry favourite that is here to stay.
“I really love dewy, glowing, luminous skin. It looks amazing in both photo shoots and real life. I love skin that looks like skin, rather than overly covered and caked on,” Monica says.
Looking natural is key when creating the perfect luminous glow, but this can be harder to master than you may think. Monica and Chantelle’s hack? Layering.
“Creating dewy skin isn’t about using one highlighter, it’s often about the combination and layering of products you use that create the most amazing effects,” Monica says.
Chantelle echoes this advice, adding that the most important layer is the one that preps the skin.
“I always make sure the skin is really well cleansed and hydrated and I am obsessed with serums and oils,” she says. “I really love mixing products and layering for that perfect base; I use a lot of cream and liquid illuminators and love mixing them into foundation.”
Top makeup tips to master
Both Monica and Chantelle agree that the basics of makeup can be the most important to master.
“Blend, blend, and blend again!” stresses Chantelle. “Making sure all of your shading is well blended and seamless is so important. There’s nothing worse than a stripe on the side of the face from heavy contour.
Foundation and colour matching is also key. I love blending two shades of foundation. We usually have a slightly darker forehead and lighter through the centre of the face. This technique highlights and contours skin in a natural way,” Chantelle explains.
As well as creating beautiful makeup looks, successful makeup artists focus on the client experience.
“Listening to your clients and doing a really thorough consultation before starting any makeup is very important. Being easy to work with, confident and accommodating is also key in maintaining great relationships with clients,” Monica says.
Lastly, Chantelle notes that a successful makeup artist never stops learning.
“Ensure you keep up to date with where trends are going, and never stop learning. Makeup moves fast and you need to keep current, but don’t forget to have fun and not take it too seriously,” she says.
What’s hot in 2020?
According to Chantelle, colour will still be a huge focus in makeup throughout 2020, and we’re glad to hear it!
“2019 was all about the 90’s – browns and very monotone. I think we’ll be seeing more of the 2000’s come through in 2020, so lots of silver, metallics, blues, and greens,” she says.
However, makeup is never one size fits all and Monica welcomes style diversity in the industry.
“Makeup trends are so varied at the moment. While one makeup artist masters the glam and flawless look, another will be recognised for their minimalist, clean and raw look. I love that there is makeup for all people and it’s not a one size fits all dogma,” she says.
What you’ll learn at Beauty Melbourne
Monica is leading two highly-anticipated sessions at Beauty Melbourne, ‘Makeup Tips & Tricks for Perfecting Every Look: An Advanced Look & Learn with Monica Gingold’ and ‘From Good to Great: Makeup Sesh with Monica Gingold for Beginners, Enthusiasts and Artists’.
“In my sessions you will learn about achieving flawless makeup results, but also about how to be a successful artist and business person. I believe in talking to your clients and learning to interpret what they say. It’s all about clients getting up from your chair at the end, happier than they anticipated they would be, from a beauty perspective but also from a personal one,” Monica says.
Chantelle’s ‘Build Your Makeup Repertoire with Industry Icon Chantelle Baker’ session is a must-attend for makeup artists of all experience levels.
“I’ll take you through all of the tips and tricks I’ve learnt over the years, from working with both my clients and mentors. And trust me, there are some skin-saving tips!” she says.
Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and Exhibition Centre (MCEC). Early Bird ticketing ends 11.59PM AEST, Friday 14 February 2020. Tickets and further information is available at www.beautymelbourne.com.au
