Redken has announced that Josh Heuston will be their brand ambassador for Afterpay Australian Fashion Week 2023.

Josh has built an auspicious reputation as a fashion and social media powerhouse as well as a shining star. He has appeared in Heartbreak High and soon starts shooting HBO’s Dune: The Sisterhood in Budapest.

Josh said “He is so excited to be part of Redken’s inner circle for Afterpay Australian Fashion Week. I’ve always loved expressing myself through fashion and beauty and I love Redken’s old meets new approach I’ll be embracing the hair trends on the runway this year and maintaining them at the Redken Room across the week to stay Redken ready”.

The Redken hair directors Richard Kavanagh, Diane Giorgievski, Kristy Hodgson and Justine Pace will be creating all the wonderful Redken hair looks for the week.