Givenchy has reimagined the timeless lipstick with the launch of its new Le Rouge Velvet Matte collection — a luxurious fusion of skincare and colour innovation that plumps, hydrates, and perfects in one effortless sweep.
The new formulation blends hyaluronic acid and shea butter to provide lasting hydration while delivering a soft-focus matte finish that feels weightless on the lips. The shades have been carefully curated into a modern nude palette, offering 17 sophisticated tones to complement every skin tone and personal style.
Fronting the campaign is acclaimed Chinese actress Zhao Liying, celebrated for her elegance and versatility on screen. Known for her luminous beauty and authentic charm, Zhao perfectly embodies Givenchy’s modern vision of confidence and individuality — where luxury meets self-expression.
Encased in a sleek, redesigned bullet that reflects the house’s couture heritage, Le Rouge Velvet Matte captures the essence of contemporary femininity with a matte texture that’s soft, wearable, and unmistakably Givenchy.
