Fenty Beauty proudly announces its premium partnership with the Olympic and Paralympic Games, Paris 2024 highlighting its commitment to promoting inclusivity and celebrating diversity at one of the world’s largest sports events.
Since its creation, Fenty Beauty has placed inclusivity at the heart of its DNA, making makeup products accessible for all skin tones. Fenty Beauty aims to promote the essential contribution of young volunteers from all backgrounds – a frequently overlooked demographic.
“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere. I want everyone to feel beautiful, recognised, and EMPOWERED, no matter their ethnicity, culture, skin tone or style.” –Rihanna
As part of the partnership, Fenty Beauty will team up with the Paris 2024 organisers to provide training and makeup kits to 600 young volunteers aged 18 to 21. These volunteers will have the privilege of presenting medals to Olympic and Paralympic athletes. The initiative includes:
- Makeup Training: Volunteers will receive an introduction to the brand and guidance on achieving the designated look for the Victory Ceremony. Fenty Beauty makeup artists will be there to match each volunteer with their perfect foundation shade.
- Free Makeup Kits: Each volunteer will be gifted a complimentary makeup kit.
- Training and Official Attire: In parallel with the makeup training, Paris 2024 teams will provide specialised training to volunteers on their mission and will present them with their official LVMH designed outfits, revealed last week
The volunteers’ makeup look will embody a natural finish using Eaze Drop’Lit Glow Enhancer and Eaze Drop Blurring Skin Tint, resonating with the spirit of the Olympic and Paralympic Games Paris 2024 by emphasising natural, inclusive beauty. The “Fenty Face” is completed with Invisimatte Instant Setting + Blotting Powder to maintain a fresh appearance on camera throughout their Olympic and Paralympic events, complemented by luscious, glossy lips using Gloss Bomb Universal Lip Luminizer.
These products are designed to allow volunteers to create a flawless look, while reflecting the inclusivity and diversity that is at the heart of Fenty Beauty.
