Emily Ratajkowski, New York Times best-selling author, actress, model, activist and entrepreneur has been announced as the face of the new FLOWERBOMB campaign worldwide for Viktor & Rolf fragrances.
The campaign kicked off worldwide on January 20th. Emily Ratajkowski is a modern day multi- faceted feminine icon who repeatedly challenges biases to construct a space of true empowerment, redefining what it means to be wholly and wonderfully feminine. Not unlike the legendary designers Viktor & Rolf who introduced FLOWERBOMB 18 years ago and it single handedly disrupted the perfume world, setting the standard for floral gourmand fragrances.
The fragrances heralded in a new and exciting era of fragrance femininity. Much like how Emily has achieved a new understanding of femininity.
Emily’s first collaboration for Viktor & Rolf fragrance is a short film directed by Torso Solutions featuring imagery captured and directed by photographers Inez & Vinoodh. It is a story of metamorphosis which unfurls through aa glitchy explosion of flowers and a call to unleash your fern power. As unique and unforgettable as Emily and the Viktor & Rolf fragrance.
