Australian skincare brand Ella Baché is celebrating its 90th anniversary with the next chapter of its long-running brand platform, In My Own Skin, reinforcing the emotional connection between skin health, self-confidence and beauty at every life stage.
Entering its third consecutive season, the 2026 iteration of In My Own Skin positions skin confidence as a core, enduring brand value rather than a fleeting campaign theme.
For almost a century, Ella Baché has built its reputation on the belief that when you feel good in your skin, it shows. First founded in 1936, the brand has remained focused on professional-grade skincare and education-led beauty, a philosophy that continues to underpin its latest campaign direction.
‘Ella Baché has transcended generations since 1936, and in 2026 we will be supercharging our scientific and educational brand pillars through further localised investments,’ said Pippa Hallas, CEO of Ella Baché.
Fronting the 2026 campaign is Australian model and global fashion icon Jessica Gomes, joined by emerging talent Olivia Jonasz. Together, they represent Ella Baché’s unapologetic celebration of beauty across different ages, experiences and definitions of confidence. The pairing reflects the brand’s belief that confidence looks different on everyone, and that individuality, not uniformity, is what truly resonates.
Alongside the campaign, Ella Baché is also spotlighting its continued commitment to Australian-made innovation. In 2026, the brand will highlight its latest A-Beauty evolution, developed with a strong focus on local production and native botanicals tailored to distinctly Australian skin needs.
Made using Australian ingredients, the new formulations are designed to naturally protect, repair and nourish the skin while addressing environmental factors unique to local conditions. According to Hallas, investing in Australian manufacturing enables the brand to leverage unique ingredient profiles and deliver targeted skincare solutions that support individual skin concerns.
