Exciting beauty news from Ella Baché this week as they announce their flagship concession on the new beauty floor of David Jones Elizabeth St.
The opening also marks an important milestone, celebrating 65 years of Ella Bache at David Jones – a long standing relationship that started by its Australian founder, Edith Hallas, cousin to Madame Baché. The concession was designed as a visual extension of the Ella Baché brand heritage.
Ella Baché Australia CEO, Pippa Hallas, granddaughter of Edith Hallas, says, “We are excited to launch an innovative concept at the new David Jones Elizabeth Street Beauty Destination. It brings the best of both worlds to life; a contemporary yet luxurious feel that celebrates a focus on immersive experiences and bespoke in-store skin services, like no other. Our history with David Jones expands over 65 years, which is a true testament to both brands strength to Australian market consumers and commitment to ongoing innovation.”
The luxury installation was designed by Sydney based designers Morris & Co. The design showcases high end premium finishes, with the use of grey polished natural stone, midnight blue plastered paint and refined finishes. The design incorporates the functional aspects of the beauty journey skin diagnosis, treatments and products and presents them in a premium custom designed display.
