Doja Cat made her official M·A·C debut at the 2025 MTV Video Music Awards, shocking the red carpet when she appeared to take a bite out of a M·A·C Lipstick in her go-to shade Lady Danger – which, in true Doja fashion, turned out to be an edible chocolate replica created by world-renowned pastry chef Amaury Guichon.
She opened the show with the debut performance of “Jealous Type” and later took home the 2025 Best K-Pop VMA for LISA ft. Doja Cat & RAYE’s “Born Again.”
The VMA reveal offered a first taste of what’s ahead for the partnership, which Doja describes as a full-circle moment.
“I’ve been a M·A·C girl forever, and now I get to take that love to the global stage,” said Doja. “Makeup is my paint, my armor, my way of creating characters – and M·A·C has always stood for that kind of artistry and freedom. We’re going to push it even further and make people see beauty in a whole new way.”
For Nicola Formichetti, M·A·C’s Global Creative Director, the collaboration represents the collision of two creative powerhouses.
“Doja has a fearless energy that’s so authentically M·A·C. She uses makeup as a tool for creativity, pushing the boundaries of expression. We’re thrilled to join forces with her to redefine and disrupt the beauty space.”
Aïda Moudachirou-Rebois, M·A·C Cosmetics SVP and Global General Manager, added: “M·A·C has always been a platform for artists, performers, creatives who shape culture. Not only is Doja one of the most exciting voices of her generation, we love her creativity, unique artistry and fearless spirit, which resonate around the globe.”
“We could not think of a more perfect partner to help us write the next chapter of M·A·C’s story.
