Davines has unveiled its Ocean Keeper Campaign — a purpose-led initiative focused on protecting one of our planet’s most vital resources: water. In partnership with Sea Shepherd Australia, the campaign includes two direct action promotions, with 5% of proceeds donated to support marine debris clean-ups along the Australian coastline.
As part of the initiative, Davines is offering a complimentary Essentials Shampoo (valued at $49.50) at selected salons when purchased alongside an Essentials Refill Pouch and Conditioner. This limited-time gift with purchase is designed to encourage more sustainable, conscious choices in haircare.
The campaign also reinforces Davines’ global partnership with Plastic Bank, which saw over 866 tonnes of plastic waste collected in 2024 alone — a powerful step toward a more circular, waste-free future.
The Davines Essential Refill Pouches are available in four best-selling ranges: NOUNOU, MINU, LOVE Smoothing, LOVE Curl, and MOMO, each priced at $81.95.
